Logo - Full (Color)
Skip to content

HubSpot vs WordPress

Ditch the plugins and focus on your content with HubSpot’s all-in-one, maintenance-free content marketing platform.

Get started free
Get a demo

Why choose HubSpot?

Drive traffic more easily

20%

Customers rated HubSpot Content Hub 20% easier to scale traffic compared to WordPress1

Better optimize content

25%

Customers rated HubSpot Content Hub 25% better at increasing content conversion rate compared to WordPress1

Simplify your operations

10%

Customers rated HubSpot Content Hub 10% easier to manage many content types in one place compared to WordPress1

Customers who made the switch from WordPress to HubSpot
  • apptega
  • new-breed-unified-marketing-and-sales-logo2
  • Patsnap (2)

  • We had built a Frankenstein monster in WordPress. Changing one small item on a page resulted in unintended changes on five other random pages. Our dev team would constantly have to drop what they were doing and fix our website, and managing plugins was a constant worry of ours... The process of migrating over to HubSpot was painless. Our web development agency took some direction from us, and was able to build exactly what we were looking for on the backend.

    Joelle Palmer

    Digital Marketing Manager

    Apptega

  • To have a sales-ready site you need to take into account the different stages of the buyer’s journey throughout the site. What we’ve been able to do with the HubSpot CMS Hub [now Content Hub] is not only to make your brand look great online but also to serve up relevant content that a person wants to engage with.

    Patrick Biddiscombe

    VP of Sales and Strategy

    New Breed

  • The boost to organic traffic has been remarkable. When I first started, apart from our brand name, we had no keywords ranking in the top three Google results and less than five in the top ten. Now, we have fourteen keywords in the top ten, and three of those are in the top three!

    Ade Risidore

    Marketing Director

    PatSnap

  • We had built a Frankenstein monster in WordPress. Changing one small item on a page resulted in unintended changes on five other random pages. Our dev team would constantly have to drop what they were doing and fix our website, and managing plugins was a constant worry of ours... The process of migrating over to HubSpot was painless. Our web development agency took some direction from us, and was able to build exactly what we were looking for on the backend.

    Joelle Palmer

    Digital Marketing Manager

    Apptega

  • To have a sales-ready site you need to take into account the different stages of the buyer’s journey throughout the site. What we’ve been able to do with the HubSpot CMS Hub [now Content Hub] is not only to make your brand look great online but also to serve up relevant content that a person wants to engage with.

    Patrick Biddiscombe

    VP of Sales and Strategy

    New Breed

  • The boost to organic traffic has been remarkable. When I first started, apart from our brand name, we had no keywords ranking in the top three Google results and less than five in the top ten. Now, we have fourteen keywords in the top ten, and three of those are in the top three!

    Ade Risidore

    Marketing Director

    PatSnap

  • We had built a Frankenstein monster in WordPress. Changing one small item on a page resulted in unintended changes on five other random pages. Our dev team would constantly have to drop what they were doing and fix our website, and managing plugins was a constant worry of ours... The process of migrating over to HubSpot was painless. Our web development agency took some direction from us, and was able to build exactly what we were looking for on the backend.

    Joelle Palmer

    Digital Marketing Manager

    Apptega

  • To have a sales-ready site you need to take into account the different stages of the buyer’s journey throughout the site. What we’ve been able to do with the HubSpot CMS Hub [now Content Hub] is not only to make your brand look great online but also to serve up relevant content that a person wants to engage with.

    Patrick Biddiscombe

    VP of Sales and Strategy

    New Breed

  • The boost to organic traffic has been remarkable. When I first started, apart from our brand name, we had no keywords ranking in the top three Google results and less than five in the top ten. Now, we have fourteen keywords in the top ten, and three of those are in the top three!

    Ade Risidore

    Marketing Director

    PatSnap

What makes HubSpot different?
Content remix image

Drive traffic

WordPress is for building websites. HubSpot, on the other hand, helps you grow your business. Generate blogs, landing pages, case studies, and podcasts with our AI content agent. Then, multiply your reach using content remix to adapt your content for other channels and formats. Finally, use built-in tools like forms, meeting scheduler, and site chat to convert your traffic to leads.

SEO analytics

Optimize content

With WordPress, your website is disconnected from your business. With HubSpot, your front door is connected to your front office. By integrating your website with your marketing, sales, and service tools, HubSpot enables CRM-powered content personalization and unified business reporting. Plus, you get built-in web traffic analytics, A/B/N testing, and SEO optimization - all not included with WordPress.

content-management-seo-en

Simplify operations

WordPress can be downloaded for free, but hosting, security, and maintenance are not included - and plugins are required for advanced content management like memberships and gated content. With HubSpot, you don't need to worry about hosting, security, maintenance, or plugins. Our plans take care of it all, including advanced content management that can be leveraged by technical and non-technical users alike.

Compare HubSpot & WordPress

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and WordPress.

ContentHub_Mixed_Media_Omnichannel_Content.png

Download our FREE PDF comparison guide

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
HubSpot vs WordPress FAQ

Deliver personalized digital experiences that convert with HubSpot.

Content Hub is an all-in-one, AI-powered content marketing software that helps you create and manage content.

Get started free
Get a demo

1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were: ages 18-65, software decision-makers. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.