Data Enrichment

Data enrichment is the process of adding relevant details to existing data to make them more useful for business insights and decisions.

B2B company data enrichment includes fields such as:

• The countries the business operates in
• The annual revenue range of the company
• Employee count range of the company
• Company keyword tags generated with AI which can be used to categorize or filter companies

Customer data enrichment includes fields such as:

• Job categorization of an employee based on role
• Their social media profile URL
• Profile pictures surfaced through their own social media accounts

Marketing data enrichment includes fields such as the company’s social media accounts (Facebook, LinkedIn, and X).

CRM data enrichment includes fields such as:

• The company the person works for and the website domain name
• The location of the contact by city, state, and country
• The contact’s zip code and time zone based on their location

Lead data enrichment can include fields such as:

• The lead’s time zone
• The company behind an IP address
• The series of website page URLs and timestamp of the pages that were visited on your website
  
  

If your business is struggling to improve lead quality or quantity, data enrichment can help beyond a contact’s name and email.

Marketing teams can export a list of website visitors that have visited the company’s pricing page as an audience to bid more aggressively on paid marketing channels like Google, LinkedIn, and Facebook.

Sales teams can personalize one-to-one outreach with the latest on their prospect’s social media account feed to stay in-the know. They can also time purchase conversations by time-zone and relative to the end of the fiscal year.

Multiple teams in your business can benefit from data enrichment when you can operate more efficiently and effectively. 

HubSpot prioritizes data accuracy over quantity by only publishing data that meet high internal standards. Data quality and accuracy are reviewed and refreshed continuously through dynamic weights and scores that are applied to each data property along with a human QA team.

With over 60+ million company domains indexed and 400+ million email addresses, our international data coverage was on par with US data coverage, according to our internal analysis.

Breeze Intelligence enrichment happens in real-time, typically within seconds, but may take a few minutes for larger list enrichments to complete.

During enrichment, values of mapped fields will be overwritten. To prevent overwriting specific fields, simply create custom properties or manually enter data in the field yourself. Any field that you’ve hard-written won't be automatically updated by Breeze Intelligence, but you can choose to have them updated again.

HubSpot has implemented processes to be transparent around how we process personal data and provide individuals whose data is in our Breeze Intelligence commercial database with easy mechanisms to exercise their data protection rights. For example, HubSpot provides individuals in Europe a notice when we've collected their data to enhance our commercial database. Individuals in the U.S. may also opt out of the sale of their data, which they can exercise by navigating to the "Your Privacy Choices" footer link at the bottom of our U.S. websites. Lastly, HubSpot makes it easy for our customers to delete enriched data in their CRM when we receive a contact's request to delete or opt out of a sale of data. 

Note, however, that customers are ultimately responsible for ensuring their own compliance when using Breeze Intelligence data and should seek guidance from their legal counsel.